China’s TikTok, which has taken the world by storm, is working its magic in its home nation, too.
中国的抖音已风靡全球,在国内也很火爆。
The Chinese version of TikTok, called Douyin, has amassed 400 million daily active users, parent company ByteDance revealed in its annual report this week (in Chinese). This is an impressive growth for the addictive video app, which had 250 million daily active users in January last year. (A ByteDance spokesperson confirmed the figures to TechCrunch.)
“抖音”是TikTok的中国版本,其母公司字节跳动本周公布了(汉语)年报,显示日活跃用户达4亿。对于这款令人上瘾的视频应用来说,这一发展速度惊人,去年一月份的日活跃用户为2.5亿(一位字节跳动的发言人向TechCrunch博客证实了这一数据)。
The report, which describes the user behavior and trends, illustrates the cultural difference between China and the U.S., said Katherine Wu, an investor at New York-based firm Notation Capital .
纽约的Notation Capital公司的投资人Katherine Wu说,年报描述了用户行为和趋势,说明了中美两国的文化差异。
“Things that trend in these two countries are insanely different. For example: knowledge-based content is extremely popular in China, and less so in the U.S. Also, this was wild to me: those creators that did the most dance videos in China are users born in the 60s (!!), whereas in the US, it seems that it’s mostly teenagers who are creating the dances,” she wrote.
她写道:“这两个国家的趋势截然不同,比如:知识性内容在中国很流行,但在美国稍差一些。而且,这一点对我来说很疯狂:中国最喜欢拍舞蹈视频的是60后(!!),但在美国,好像是年轻人最喜欢拍舞蹈视频。”
ByteDance claimed that Douyin has established itself as the largest knowledge, culture and art platform in China. (Douyin is only available in mainland China.) Indeed, 14.89 million “knowledge-based content videos” were shared on the app last year, it claimed.
字节跳动称抖音已成为中国最大的知识、文化和艺术平台(抖音只能在中国大陆使用)。该公司称,事实上,去年在抖音上有1489万“知识类视频”被分享。
Citing an example, one of the world’s most valued startups claimed that one user alone who posts videos about chemistry reached 130 million people last year. On the art and culture front, videos that revolved around those topics had 543.1 billion plays on Douyin last year, it claimed. (TechCrunch was not able to independently verify the authenticity of the claims.)
举个例子,世界上最有价值的一家初创公司称,去年一个发布关于化学的视频的用户就被1.3亿人看到了。该公司称,在艺术和文化领域,去年抖音上与这些话题有关的视频就有5431亿的播放量。(TechCrunch博客不能独立核实所说内容的真实性)
Education has become a crucial use case for ByteDance. TikTok, which is estimated to have clocked more than $50 million in revenue last year, already counts educational content as one of the most consumed categories on its app across the world. The app launched an educational campaign in India last year, where it has amassed more than 200 million users.
教育已经成为字节跳动的一个主要用例。据估计抖音去年收入超5000万美元,教育内容成为该应用在全球消费最多的一个类别。该应用去年在印度发起了一项教育活动,用户已超过2亿。
抖音的日活用户超过4亿大纲
英语社
人气:2.55W
热门推荐
- 1微信用户突破5亿 问鼎世界最大社交应用之一
- 2微信全球月活跃用户数首次突破十亿
- 3爆笑英语口语 第540期:抖音上那些错误或过时的英语表达
- 4英语每日一说:你可能不太清楚,经济适用大致是指每户家庭花费在居住上的费用不超过收入的三分之一。
- 5抖音母公司的新款应用Resso登陆印度市场大纲
- 6每日一句口语 第940期:勇敢说出你的想法,哪怕声音会颤抖
- 7这句话怎么说(时事篇) 第2171期:抖音微信读书被判侵害用户个人信息
- 8日本:超过1/3的夫妇不过性生活
- 9这句话怎么说(时事篇) 第1555期:共享单车国内用户规模已达2.21亿 减少碳排放量超过699万吨
- 10年中国电影票房超过440亿元:国产片占主导地位
猜你喜欢
- 1每日一句口语 第2444期:不要祈祷过轻松的生活
- 2英语每日一说:报告中称,人口贩卖是一项每年价值1500亿美元的产业,世界上有超过2.3亿的流动工人遭受奴役。
- 3Ins出了个新功能,防止用户过度沉迷网络!你会用嘛?大纲
- 4我国各类市场主体总量突破1亿户大纲
- 5解放双手的雨衣火遍英国,竟是抖音玩剩下的?大纲
- 6【双语阅读】抖音:青少年模式每天最多使用40分钟
- 7中国活跃手机网民达7.8亿 苹果手机用户最多
- 8抖音海外版第四季度利润据说超300%
- 9抖音母公司字节跳动,要做手机了大纲
- 10报告显示 超九成手机APP在获取用户隐私信息大纲
- 11学英语超有用的这101个窍门,你用过几条?大纲
- 12俄超大型钻石矿曝光 超过全球现有储量大纲
- 13脸书用户大清理,13亿虚假账号全中枪
- 14脸书用户大清理!13亿虚假账号全中枪
- 15工信部谈提速降费 为用户节省400亿